Hello.

I’m Tracy Easter, a founder of a Google Area 120 Shopping startup (where I was also the General Manager) and an EdTech startup with extensive experience as a product manager, UX designer, and frontend developer. I currently work at Google in New York City.

Previously at Garmin and the Educational Testing Service.

Selected Projects

Google: Area 120 - Curated Shopping

2021: Created the vision and led all cross-functional teams (UX, PM, and Engineering) as the General Manager of this Area 120 startup, successfully obtaining over $X million in initial seed investment funding to create an equitable and inclusive Google Shopping experience by using human-centered design principles. **Reach out to me for access to this case study.**

Founder, General Manager, Engineering Manager, and Technical Lead, Product Manager, UX Designer, and UX Researcher.

Google: Covid-19

2020: Designed a web and mobile experience to help people learn more about Covid-19 news on Search.

Product Design and Research

tracyeaster.com

2019: Re-designed and coded a web and mobile experience to share past projects.

Product Design, Research, Development, Communications, and Branding

Sorority Vendor Business

2018 – Present: Building an online business to create and sell products for members of a 106-year-old sorority.

Business Design, Product Design, Research, Development, Communications, Branding, and Creative Production

Garmin: Golf Leaderboards

2017: Created a way for golfers to compete against each other on the golf course.

UX Design, Research, and Development